November 30, 2022

The art of cinema enshrines continuity. The craft’s essential knowledge, expertise and traditions are passed down the decades – from legendary directors such as James Cameron to the next generation of filmmakers. As Cameron says: “We build on the shoulders of the people who came before us.’’

To a future

Filmmakers Martin Scorsese, James Cameron, Alejandro G. Iñárritu and Kathryn Bigelow have each made an enduring impact on cinema. They inspire the next generation of filmmakers to pursue their own ideas with the uncompromising passion that characterizes their own work.

Masters of Cinema

The history of cinema has been defined by the work of those who combine exquisite artistry with technical mastery. Rolex is proud to support Oscar-winning directors Martin Scorsese, James Cameron, Kathryn Bigelow and Alejandro G. Iñárritu, as they continue to push the boundaries of the art of filmmaking.2017

James Cameron,
The art of

James Cameron represents the pinnacle of filmmaking, with a boldness of vision and focus on technical innovation evident throughout his many movies. Titanic, which won 11 Oscars, is tied for the most awards ever, while Avatar holds the record as the highest-grossing film in history.


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